Remove fake and policy-violating Google reviews
CallNinja provides Google review removal: we audit your Google Business Profile, flag the reviews that break Google's published content policies, and file the removal requests for you. Google makes the final decision on every request, and there is nothing to pay unless a review actually comes down.
We work with businesses in the UK and the US.
If a review stays up, it costs you nothing. We invoice only once a removal is confirmed.
Reviews eligible for removal
A review cannot be taken down just because it is negative. Google only removes reviews that break its policies and content guidelines. During your free audit, we check each review against categories like these.
Low-quality or off-topic
The review is not about a genuine experience with this specific business. For example, it is about a different location, a different company, or something unrelated to the product or service.
Fake or deceptive
There is no evidence the reviewer ever interacted with the business, including reviews left by bots, paid reviewers, or people with no real connection to it.
Profanity
The review contains obscene language, sexual content, or other language that breaches Google's profanity guidelines.
Harmful content
The review promotes dangerous, illegal, or exploitative activity, or encourages others to break the law.
Bullying or harassment
The review singles out and targets a named employee or owner personally, rather than commenting on the business itself.
Discrimination or hate speech
The review attacks a person or group based on a protected characteristic such as race, religion, gender, or disability.
Personal information
The review publishes private details about a person, such as a home address, phone number, or financial information.
Not helpful
The review contains no real information about an experience. For example, a single word, an unrelated rant, or a copy-pasted comment with nothing specific to say.
"Been hearing bad things about this place from a coworker, never actually used them myself but wanted to warn people."Removed: Fake or deceptive
"The owner is an absolute joke of a person, everyone should know what kind of guy he really is outside of work."Removed: Bullying or harassment
"lol."Removed: Not helpful
Illustrative examples. Names and details changed.
Simple, risk-free Google review removal pricing
We do not charge for trying. Pricing is quote based, confirmed before any work starts, and you are only billed for the reviews we actually remove.
- Nothing upfront. Your audit and quote are free.
- Price confirmed first. We agree the exact price per review before any work begins.
- No subscriptions. There are no monthly fees or retainers of any kind.
- You approve every review. Nothing is submitted to Google without your sign off.
- Pay only on success. We invoice through Stripe only once a review is actually removed.
- Billed in USD or GBP. Your invoice currency depends on your location.
Payments are processed securely by Stripe. We never see or store your full card details.
Why removing policy-violating reviews matters
Your star rating is often the first thing a potential customer sees, long before they visit your website or call your business.
- A handful of fake or abusive reviews can outweigh dozens of genuine ones in how your business is perceived at a glance.
- Review signals feed into how Google ranks businesses in local search, so policy-violating reviews can quietly hurt visibility.
- Clearing out reviews that break the rules lets your real customer feedback speak for itself.
Removing a review is never about silencing fair criticism. It is about making sure the reviews people see actually reflect real experiences with your business.
See how removals change your ratingFrom quote to removal in four steps
Every removal follows the same four steps, with nothing submitted to Google until you have approved the price.
Request a quote
Tell us about your business and the reviews you'd like looked at. It only takes a couple of minutes.
We confirm what qualifies
We check each review against Google's policies and send back the price per review before any work starts.
We submit the requests
Once you approve the quote, we prepare and file the removal request with Google on your behalf.
You get an update
We let you know as soon as Google responds, typically within 7 days of filing.
Built around one simple idea
CallNinja was founded by Armen Ferdzhulyan to give business owners a straightforward way to deal with reviews that break Google's own rules. We only ever request removal of reviews that have a genuine policy basis, never reviews that are simply negative.
- We do not write, buy or post reviews.
- We do not contact reviewers.
- We do not try to remove genuine reviews that follow Google's policies.
- We do not use fake accounts.
Our commitments
- We only target reviews that break a published Google policy.
- We never contact reviewers directly.
- Price is agreed before any work starts.
- You only pay for reviews we remove.
Policy-compliant only
We only act on reviews that clearly break one of Google's published policies.
Transparent pricing
You see the price per review before we do any work, with no hidden fees.
Fast turnaround
Most successful removals come through in around 7 days of filing.
Common questions
Answers to the questions we hear most often. If yours is not here, just ask.
Is this legal?+
Yes. We rely on Google's own published policies and its official reporting process to flag reviews that break them. We only ever submit a request where there is a genuine policy basis, never simply because a review is negative.
How long does it take?+
On average, a removal takes around 7 days from when we file the request with Google. That figure is an estimate based on typical cases, not a guarantee, and individual results can take longer or shorter.
Is the reviewer told?+
What Google tells a reviewer, if anything, is entirely up to Google and outside our control. In most cases reviewers are not routinely informed that their review has been reported or removed.
Is my information kept private?+
Yes. The details you share with us are used only to audit your reviews and file removal requests. See our Privacy Policy for the full picture of how your data is handled.
How much does it cost?+
Pricing is quote based. Your initial audit is free, and we confirm an exact price per review in writing before any work begins. You are only ever charged for the reviews that are actually removed. Full pricing terms are in our Terms of Service.
How do I pay?+
Payments are processed securely through Stripe. We accept card, ACH bank debit (US customers), Google Pay, Apple Pay, Amazon Pay, and Link, billed in USD or GBP depending on your location.
What if a review is not removed?+
If a review is not removed, you are not charged for it. See our Refund & Cancellation Policy for the full details on how billing works.
Ready to see which reviews can come down?
Your first audit is free, with nothing to pay unless a review actually comes down.
Request a quote